Common examples of Purpose team cultures:



Teams that found and develop startups often do so with a specific real-world problem in mind. The goal to change something about the world serves as the external focus (or, literally, the Purpose) of the team as it embarks on its journey, grows, and works to establish itself. Many of the most effective startups are those that succeed in aligning their entire organizations with the change they are trying to make in the world. Because they are constrained by limited resources and people power, startups are often forced to find novel solutions in order to survive and succeed, which causes them to develop dynamic approaches and collaborative work styles.



Nonprofit and philanthropic teams naturally express Purpose cultures. In many ways, they are the poster children for this team culture type. They are typically united around a common cause—a real-world problem the team has chosen to take on at a local, national, or global level. The complexities of addressing these societal or natural challenges often require a variety of expertise and connections, leading to a highly collaborative work style and dynamic approach.



Not all healthcare teams express Purpose cultures but many do. When team members are united around the goal of serving the broader community and the types of care the team provides are complex and unpredictable, a Purpose culture may emerge. Healthcare teams may also express Order cultures when leaders emphasize process and control rather than community service to align the team’s efforts. More often than not, some combination of Purpose and Order culture is present in healthcare teams.